It’s no secret that many SOAR vendors have been acquired by larger technology companies, and even MSSPs. This trend is widespread because most SOAR vendors are/were funded by venture capital, and the only way for their investors to make a big profit is if the company is acquired. SOAR buyers have been burned by acquisitions and they’re understandably wary when evaluating vendors.
So, to be 100% clear, D3 is not for sale. We’re not beholden to the interests of venture capitalists, and we’re laser-focused on SOAR. We have one mission: to become the world’s largest SOAR vendor on the strength of our customers’ success. Necessary to that mission is remaining vendor-agnostic and building the industry’s best integrations.
We have updated our contracts to reflect our commitment to independence. A new clause in our standard contract states that in the unlikely event that D3 is acquired, and the customer is not satisfied with the acquiring company, the customer has the option to receive six months of free service and assistance as they transition to another platform.
This clause ensures that no SOAR buyer feels trapped and is always free to choose the best solution for their needs without fear of the platform being sold out from under them.
Why Independence Matters: Integration Breadth and Quality
A SOAR platform is only as good as its integrations, which can vary not just in number, but also in quality. D3’s integrations are built by the largest engineering team in the SOAR industry, who have spent months conducting research into the precise capacities of integrated tools, in order to design playbooks and automated actions that are perfectly tailored to filling the gaps between common toolsets.
This results in advanced integration capabilities that benefit our customers with every playbook they execute. Our long-term focus on SOAR also gives us the space to come up with solutions to major problems, like creating bi-directional synchronization between SOAR and SIEM or ITSM.
Vendors that are looking for a quick exit or have been recently acquired are not incentivized to do this type of deep work on behalf of their customers. The work D3 does on integrations is time-consuming and expensive. It only makes sense as an investment made by a company that is in it for the long haul.
Why Acquisitions Burn SOAR Buyers
SOAR, like all cybersecurity products, require a significant investment of resources. The longer you stay with a platform, the better your ROI becomes, as you get more efficient using the software, establish playbooks and integrations, and amortize initial costs across more time.
This means that if you have purchased a SOAR platform that has great integrations with all of your point solutions, and then that SOAR vendor gets acquired six months later, you’re faced with a difficult decision: sink more resources into finding a new platform that aligns with your initial goals, or stick with the platform you have and let your security strategy be influenced by the acquiring vendor and its plans for the platform.
Those plans might involve certain integrations not being updated or supported by the vendor over time. It could also mean your SOAR platform will get rolled into a SIEM or consolidated suite of tools.
Even worse for MSSPs, the SOAR product you are using might be acquired by another MSSP!
This is why the guarantee we offer in our contracts has been so resonant with the SOAR buyers we speak with. Their SOCs simply can’t afford the time and resources that get wasted by choosing the wrong vendor.
See What Independent SOAR Can Do for You
You deserve a SOAR vendor that is laser-focused on providing you the best possible software and the best possible support well into the future, because that focus is what produces great products. To see why 70% of our new customers in 2023 chose to replace an existing SOAR platform with D3 Smart SOAR, schedule a one-on-one demo today.
